by | 30 May 2016

HTTPS security : a requirement for your online business

OZON announce today that they will automatically deliver a free SSL/TLS certificate for every business site you are securing with their cybsercurity solution. With this enhancement, OZON’s customers benefit from new fields of strengths to improve the SEO and the security of their sites. Without forgetting the impact on consumer confidence, which is important for your eCommerce as there is a clear connection between consumers’ perceptions of security practices and commercial success. Why? Here are all the details…

Why online businesses have to migrate to HTTPS?

We have noticed that many websites of our customers are not HTTPS ready. However, HTTPS security is a minimum standard security for every website owner since more than 20 years now. Here are the main risks faced if you have an eCommerce site and that you are not using a SSL / TLS certificate to encrypt your traffic:

Impersonation of your site: a competitor makes a copy of your site and turn your customers away resulting loss of revenue.

Fraudulent transactions: a fraudster intercepts IDs/passwords from your customers and conducts fraudulent transactions.

Loss of trust: the customer does not wish to disclose confidential information on your site and therefore does not finalize the order.

Leakage of confidential information: a hacker installs a spyware that intercepts communications with your customers.

screen HTTPS ENUsing HTTPS is a must to improve your eCommerce SEO

Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.  In fact, SEO can double online sales for consumer eCommerce retailers.

Google recently announced that having an SSL Certificate is the easiest thing site owners can do to boost SEO ranking. With HTTPS becoming a more relevant search ranking factor, getting a SSL certificate and its proper implementation are a greater imperative for eCommerce site owners in 2016.

The importance of keeking its SSL / TLS certificates updated

A Symantec survey conducted in 2016 on the following topic « Top 5 SSL Attack Vectors » underlines the importance of always keeping its SSL / TLS certificates updated. When SSL-protected systems are not fully updated, eCommerce sites risk exposing some of their most sensitive data, including personally identifiable information and any other sensitive data transmitted between the server and the web browser. That is why it is really important to always keeping its SSL / TLS certificates updated.

It is a real matter to select from the beginning a supplier that maintain a high level of security over time for your certificates.

Why OZON security certificates are a must for your eCommerce site?

To implement HTTPS security, you have to set up your site with a digital SSL/TLS certificate. Before OZON, deploy a SSL/TLS certificate on a website was an expensive and complex operation.

As HTTPS security must not be an unaffordable luxury, we have decided to automatically deliver a free SSL/TLS certificate for every site you are securing with OZON. In a matter of minutes, with no technical or administrative constraints, your website will benefit from a state of the art HTTPS security that we always maintain with a high level of security over time.

Is HTTPS enough to protect your eCommerce?

Migrate your website to HTTPS is an important step to protect your connection betwen the server and the browser. However, the FREAK, Poodle, ShellShock, BEAST and Heartbleed vulnerabilities on the encrypted SSL/TLS connections exposed the need of an additional security layer.

OZON understands this requirement and delivers a 360° cybersecurity solution dedicated to online shops and SMBs who need to protect themselves against sophisticated cyber-attacks and frauds. Don’t be affraid anymore of data customer thefts (SQL injections, XSS), compromised sites (malwares), or sites unavailability (DDoS). All these functions are performed in real time and does not require technical skills or significant financial resources. So, what are you waiting for? Try OZON Cybersecurity for free!