by | 21 Sep 2016

HTTPS: Google’s clock is ticking

This year, Google announced they will consider HTTPS as a metric when deciding the pagerank of a given website. However, Google has also decided to go a step further last week: they will mark HTTP websites as unsafe on 2017, and warn users about websites that are not using HTTPS. Should you activate HTTPS on your website? What are the consequences for your eCommerce site of this new Google directive?

Are you going to let your website being red marked? 

On Thursday, Emily Schechter, of the Chrome Security Team, said on the official Google security blog that the first step is to flag HTTP sites that transmit passwords or credit cards.

On January 2017, the Google Chrome web browser will ensure that when a user visits a non-secure website, a red X mark will be displayed in the address bar: as of now, Google Chrome uses this mark when the SSL certificate of a website is incorrectly configured, thereby warning user that there is a problem with the SSL certificate of the active website.


Image: PressCitron.Com

However, after the new change is in effect, even otherwise safe websites that have no malware, will be marked as unsafe in Google Chrome. Google Chrome stands for 60% of the market share, so you should really be concerned.

Without HTTPS your are exposed to the following risks

Working on your consumer confidence is important for your eCommerce as there is a clear connection between consumers’ perceptions of security practices and commercial success. That is especially true for SMBs that do have not, therefore, a sufficient reputation to be recognized.

It’s important to note that HTTPS isn’t only about confidentiality – which is how most people think of encryption – but also about authenticity and integrity, which in many cases are even more important.  This means that, without HTTPS, eavesdroppers can not only access the data flowing over the internet, seeing everything we do on a site, but can also intercept it and manipulate it.

There is a real danger for your business to not activate HTTPS on your eCommerce site. Customers will rather do their shopping on a secured website without a warning label. Directives towards HTTPS are increasing and binding, so why not do the obvious thing and implement a SSL/TLS certificate today to not lose customers?

What if you can have a FREE SSL / TLS certificate ?

To implement HTTPS security, you have to set up your site with a digital SSL/TLS certificate. Before OZON, deploy a SSL/TLS certificate on a website was an expensive and complex operation.

As HTTPS security must not be an unaffordable luxury, we have decided to automatically deliver a free SSL/TLS certificate for every site you are securing with OZON. In a matter of minutes, with no technical or administrative constraints, your website will benefit from a state of the art HTTPS security that we always maintain with a high level of security over time.

Do you need more information on our SSL/TLS certificates? Or on how to migrate to HTTPS? Read the article: enhance your consumer confidence with HTTPS.