by | 20 Jul 2015

Enhance your consumer confidence with HTTPS

There is a clear connection between consumers’ perceptions of security practices and commercial success. The HTTPS protocol is one of the keys to your eCommerce success, by encrypting data and by informing on your quality service. That is especially true for SMBs that do have not, therefore, a sufficient reputation to be recognized.

HTTP, HTTPS, SSL, TLS, what is it exactly?

Firstly, we have to remind the differences between HTTP, HTTPS, SSL and TLS.

TLS (Transport Layer Security) is the new name of SSL for Secure Sockets Layer. It is a security certificate that allows you to encrypt exchange data between a computer and a server. An SSL certificate will verify to consumers the transactions processed through your online store are secure and will ensure a certain level of confidentiality.

HTTPS is a combination of two different protocols. It is a more secure way to access the web. It is combination of Hypertext Transfer Protocol (HTTP) and SSL/TLS protocol. Now everything you communicate over HTTPS will be sent and received in encrypted form, which adds the element of safety.

Why online shops have to migrate to HTTPS?

Working on your consumer confidence is important for your eCommerce as there is a clear connection between consumers’ perceptions of security practices and commercial success. That is especially true for SMBs that do have not, therefore, a sufficient reputation to be recognized.

Without HTTPS protocol, it is really easy to intercept communications to obtain confidential data: logins and passwords, credit card information, texts, images…. EVERYTHING! If one of your customer is consulting a page of your website, the hacker can intercept and use its credentials and sensitive information.

Migrating to HTTPS allows you to increase you security level and your web performance:

  • Passwords and data protection
  • Data privacy
  • Improved web performance (by activating the Speedy protocol)

The HTTPS protocol with the green lock/bar in your web browser shows that your website is secure and can boost your customer confidence. It is an important argument for your eCommerce that you should use in your marketing communication. Even if you are not an online shop, it would enhance your credibility. More information on cybersecurity and consumer confidence with the article 2 tips to easily boost your consumer confidence:

boost confidence

The HTTPS protocol is also an advantage for your search engine optimization (SEO) on Google. Actually, the firm of Mountain View has officially announced in February 2015 that the use of a secure HTTPS protocol will be take into account in its algorythm for the search engine optimization.

Are your ready to migrate your website to HTTPS? The following method will help you to migrate your online shop safely.

4 easy steps to migrate your eCommerce to HTTPS

To migrate safely to HTTPS, OZON Cybersecurity recommends you to use this methology:

#1 Purchase and install a SSL certificate: OZON is delivering a cybersecurity solution with an end-to-end support of SSL/TLS security protocol. Use of your website’s SSL server certificate or issuance of a state-of-the-art TLS server certificate.

#2 Redirect URLs from HTTP to HTTPS: use a transparent redirection (301), to redirect your old http urls to the new HTTPS urls. 301 redirects allow you to avoid to be penalized by Google for duplicate content. The redirection is completely transparent for the user. You just have to add these lines to your .htaccess file:

RewriteEngine on RewriteCond %{HTTPS} !=on RewriteRule .* https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]

#3 Create a new GWT account: it is not possible to make the transition from http to https in your current Google Webmaster Tools (GWT). Don’t forget to update your robot.txt if your GWT account indicates that indexing content is disabled.

#4 Set up your CDN: last step, you have to update your CDN in order to deploy your SSL/TLS certificates.

Once these steps have been completed, you can now enjoying your migration to https.

Is HTTPS enough to protect your eCommerce?

Migrate your website to HTTPS is an important step to protect your connection betwen the server and the browser. However, the FREAK, Poodle, ShellShock, BEAST and Heartbleed vulnerabilities on the encrypted SSL/TLS connections exposed the need of an additional security layer.

OZON understands this requirement and delivers a 360° cybersecurity solution dedicated to online shops and SMBs who need to protect themselves against sophisticated cyber-attacks and frauds. Don’t be affraid anymore of data customer thefts (SQL injections, XSS), compromised sites (malwares), or sites unavailability (DDoS). All these functions are performed in real time and does not require technical skills or significant financial resources. So, what are you waiting for? Try OZON Cybersecurity for free!