We might be halfway through November, but for the eCommerce industry the start of the holiday shopping season is only just around the corner. This means that millions of potential customers will soon be going online to look for the latest and greatest gear at the lowest prices. What can you do to ensure that your online retail operation functions efficiently and securely through the holiday season?
25% year over year increase in global eCommerce in 201525% year over year increase in global #eCommerce in 2015 Click To Tweet
By 2019, eMarketer predicts online purchases will more than double, and will increase to 12.4% of total retail sales. Without forgetting there was a 25% year over year increase in global e-commerce in 2015, increased spending makes e-commerce merchants attractive targets to cybercriminals. This year’s holiday retail season is expected to be strong in the US. eMarketer forecasts that US retail sales in the months of November and December 2015 will increase 5.7% year over year, reaching $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year—and the highest since the 6.3% rise in 2011:
Ahead of the holiday rush, retailers must have preventative cybercrime measures in place to protect against account takeover, payment fraud and other risks. By preparing now, retailers can focus more on helping authentic customers have a frictionless shopping experience during the holidays, while stopping cybercriminals in their tracks.
eCommerce: preparing for Distributed Denial of Service Attacks (DDoS)#eCommerce: preparing for Distributed Denial of Service Attacks (#DDoS) Click To Tweet
Sales aren’t the only thing that has increased—so too have the threats posed by cyber attackers. In 2015, more than 80 percent of global organizations hit by a DDoS attack report being hit more than twice.
Along with load testing, another consideration for holiday preparedness is protection from Distributed Denial of Service (DDoS) attacks. If a company is going to invest time and money into load testing, it makes sense to consider also investing in a cybersecurity solution with integrated DDoS protection. DDOS protection ensures that a large volume of illegitimate traffic does not incapacitate an ecommerce website while allowing legitimate traffic go through.
Data from Incapsula’s DDoS Impact Survey reveals that 45% of organizations are subject to attacks and are more likely to fall victim multiple times. 91% of companies recently attacked experienced at least one other assault in the past 12 months. As for financial impact, the average cost of an attack lasting ~12 hours can run $40,000 per hour.
Don’t let cybercriminals waste your holiday seasonDon't let #cybercriminals waste your holiday season Click To Tweet
In the context of all this, especially given that ecommerce has become a way of life for both consumers and retailers, what can you do to ensure that your online retail operation functions efficiently and securely through the holiday season?
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When it comes to preparing your ecommerce website for the holiday shopping season, there’s often a lot of work that needs to be done. If a retailer’s goal is to keep their ecommerce website up and running, then a cybersecurity solution is an important things to keep in mind.
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